消费参考丨星巴克中国“端水”:左拥京东,右抱美团

21世纪经济报道
12 hours ago

21世纪经济报道记者贺泓源、实习生谭伊亭 报道星巴克不想放弃任何在华发展机会。2025年4月21日,星巴克中国宣布,专星送服务正式登陆京东外卖平台。此次专星送入驻新平台,让星巴克成为首个与京东外卖平台打通会员体系的餐饮品牌。星巴克还提到,京东外卖平台为其开发一系列专属的深度客制化功能。需要注意的是,随着美团、京东的“外卖战事”走向焦灼,星巴克中国明显在“端水”。这家咖啡巨头早已和美团达成类似合作。...

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