Release Date: March 27, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you elaborate on the modest US revenue growth expected for the year? A: Calvin McDonald, CEO, explained that the modest growth is due to a cautious consumer environment impacting traffic. However, guests are responding well to new product launches, which is a positive indicator. Meghan Frank, CFO, added that North America is expected to grow in the low- to mid-single-digit range, with the US on the lower end and Canada higher.
Q: How is Lululemon's marketing strategy evolving, particularly in the US? A: Calvin McDonald highlighted the success of community-based activations and events like Membership Madness, which have driven strong engagement and new guest acquisition. The strategy focuses on both acquiring new guests and retaining existing ones through unique brand experiences.
Q: What is the impact of tariffs on Lululemon's financials, and how are you mitigating these effects? A: Meghan Frank stated that approximately 20 basis points of headwind from tariffs on China and Mexico imports are included in the guidance. The company is monitoring the situation and will consider cost structure adjustments and pricing strategies if necessary.
Q: How is Lululemon planning its international expansion, and what role do activations play? A: Calvin McDonald emphasized that international growth is supported by local community activations and store optimizations. The strategy includes expanding in key markets like Japan and South Korea, with activations tailored to each market's maturity.
Q: Can you discuss the SG&A philosophy and how it might change with sales fluctuations? A: Meghan Frank explained that SG&A includes investments in international growth, marketing, and technology. The company has contingency plans to adjust SG&A based on sales performance and business dynamics, ensuring flexibility in response to market conditions.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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