休闲零食全能型选手,品类红利和渠道精耕正在释放成果。1)公司概览:以辣条零食起家,目前是辣条行业领军品牌(2023 年市占率28%,第二三名分别是8%、5%)。公司注重品牌年轻化营销,在消费者中已经树立了“辣条=卫龙”心智。渠道方面完成了从流通渠道向现代渠道的跨越(2015 年),2020 年至今践行渠道下沉、深度分销策略,基本已经理顺渠道策略和组织架构,目前经销商和销售人员都相对稳定,优质经销商...
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