“麦当劳麦辣系列回归手工裹粉了!”“我的麦辣鸡翅有灵魂了!”近日,麦当劳中国宣布,诞生于1998年的麦辣系列回归手工裹粉,麦辣鸡腿汉堡和麦辣鸡翅恢复餐厅现场裹粉制作。同时,麦当劳中国宣布再度携手本土潮流品牌CLOT,推出以“荆棘鳞魂”为主题的系列限时活动。 “麦辣鸡翅现场裹粉”的话题曾几度冲上热搜。有业内人士分析,此前的“免裹粉”对于麦当劳这样的连锁餐饮来说,无疑会进一步提高效率。那么,为什么...
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