【野村料腾讯(00700.HK)首财季纯利胜市场预期 目标价648港元】金十数据4月23日讯，野村发表研报，料腾讯控股(00700.HK)2025财年首季总收入按年增长10%至1,760亿元人民币，与市场最新共识一致；料其非国际财务报告准则(non-IFRS)营运利润按年增加19%至700亿元，高于市场预期达4%。该行预期，腾讯营运利润率将提高2.8个百分点至39.6%，主要受毛利率持续扩张所支持；non-IFRS每股盈利预测可能按年增加29%，较市场最新估算高出5%。野村亦指，腾讯核心业务可能保持稳定，其线上游戏收入在首季度可能按年增长15%，受惠于《王者荣耀》、《和平精英》和《荒野乱斗》等经典游戏的稳健表现，以及《地下城与勇士手游》等新发布游戏的贡献。野村预期，腾讯线上广告收入将按年上升19%，主要由视频号广告推动，其收入占比可能上升至广告业务的20%以上。该行将腾讯H股目标价定于648港元，给予“买入”评级。
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