44年老品牌,3亿卖了

投中网
23 Apr

44年的全球户外老品牌Jack Wolfskin(狼爪),正在经历第四次卖身。近日,安踏集团宣布以2.9亿美元(折合人民币21亿)从全球最大的高尔夫球杆制造商卡拉威(Callaway)母公司Topgolf Callaway 手中,全资收购德国户外品牌Jack Wolfskin(狼爪)。交易预计于2025年第二季度末或第三季度初完成。这一收购依然引发了不小的市场关注,但这只是安踏这些年对跨国品牌“...

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