在消费升级、技术迭代等多重因素的影响下,智能电视市场正经历一场前所未有的变革。据奥维云网(AVC)的监测数据显示,自2024年起,彩电尺寸结构的升级速度加快,其中75英寸电视成为全渠道增长最快的尺寸。可见,彩电市场正持续迈向大屏化。与此同时,Mini LED、OLED、8K分辨率等技术竞逐下,显示效果与交互体验的边界不断被突破;AI技术的深度渗透,则让电视从“硬件产品”进化为“家庭智能中枢”。在...
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