爱奇艺也要来抢直播带货的蛋糕了

华尔街见闻
24 Apr

作者 | 黄昱编辑 | 王小娟前有淘宝、抖音,后有小红书、微信视频号,如今长视频平台出身的爱奇艺,也要跻身直播电商这一赛道了。4月23日,在“2025爱奇艺世界·大会”上,爱奇艺创始人、CEO龚宇宣布,今日爱奇艺内容电商上线,内容会涉及爱奇艺的IP内容、艺人明星等,主要是做直播带货,爱奇艺会员将是潜在最大的电商用户。也就是说,在成立15年后,已拥有超3亿月活用户、近1亿会员数的爱奇艺,打算利用自身...

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