净利润缩水六成后,爱奇艺宣布直播带货

21综合
24 Apr

4月23日,在2025爱奇艺世界·大会上,爱奇艺创始人、CEO龚宇宣布,爱奇艺正式进军内容电商,目前已经开启试运营。爱奇艺将依托其丰富的IP、内容生态和庞大的用户基础,打造“内容IP+直播/短视频+电商”的全链路消费场景。对于爱奇艺上线内容电商板块的原因,龚宇在大会现场直言是为了实现“流量变现多样化”。从财报数据来看,爱奇艺业绩压力凸显其变现的焦虑。数据显示,去年爱奇艺营收262.25亿元,同比...

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