萤火虫:是蔚来能力的“溢出”还是“勉力而为”?

虎嗅APP
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出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,但未出世就需要面对欧洲关税壁垒带来进场压力。2024 年在NIO DAY亮相时,又因外形设计备受争议。正式上市前夕,蔚来内部进行了多项组织调整,由此也影响...

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