新浪科技讯 4月21日午间消息，哔哩哔哩（以下简称“B站”）联合央视市场研究（CTR）发布《2025年哔哩哔哩汽车行业白皮书》。数据显示，B站计划购车人群中约有1/3是首购人群，且持证待购人群占比高于其他平台。这意味着他们已完成“驾照获取”这一关键前置动作，具备购车的“准入门槛”。B站用户人群呈现年轻化、高消费潜力的特质，正是车企瞄准的增量市场。

　　智能汽车时代，中国汽车消费市场购车人群的年龄持续下探，购车不再是中年家庭刚需，变成了年轻人的“数码大玩具”。白皮书的调研显示，实际拥有第一台车的平均年龄目前在30.5岁。其中，00后借助家庭资源，首台车购车年龄低至22岁，几乎大学毕业即拥有车。约四分之一的90、00后首次购车锁定20万元以上价格段，成为中高端汽车市场的潜在人群。

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责任编辑：王进和

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