【B站汽车行业白皮书：平均购车年龄30.5岁 年轻“首购”人群成车企增量目标】金十数据4月21日讯，哔哩哔哩联合央视市场研究发布《2025年哔哩哔哩汽车行业白皮书》。数据显示，B站计划购车人群中约有1/3是首购人群，且持证待购人群占比高于其他平台。B站用户人群呈现年轻化、高消费潜力的特质，正是车企瞄准的增量市场。白皮书的调研显示，实际拥有第一台车的平均年龄目前在30.5岁。其中，00后借助家庭资源，首台车购车年龄低至22岁，几乎大学毕业即拥有车。约四分之一的90、00后首次购车锁定20万元以上价格段，成为中高端汽车市场的潜在人群。
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