从NIO到萤火虫,蔚来正不断完善自己的产品矩阵以应对当下“内卷”的市场。 2025年上海车展前夕,蔚来旗下全新品牌萤火虫正式发布,首款车型以11.98万元的起售价震惊市场。这一价格较去年底、蔚来十周年活动预告时的14.88万元预售价直降2.9万元,以极具冲击力的姿态切入10万至15万元新能源小车市场。 从去年NIO DAY首次亮相时被吐槽外观,到售价发布后的“真香定律”,萤火虫上市后就受到广大...
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