在全是对手的游戏市场,腾讯赌了一条还没大作“下定义”的赛道

GameLook
25 Apr

很长一段时间以来,游戏市场结构让从业者感到迷茫、甚至绝望。随着新游数量急速膨胀,相比十年前,Steam每月上线游戏已经增长近十倍;手游市场情况更加恶劣,已经增至百万游戏存量竞争。反观用户规模增长却严重放缓,除南半球市场仍有增长空间外,在成熟的北半球市场,现有用户购买力触顶,每年仅购买2-3款新游戏,时长也都集中在长青游戏上。再加上游戏开发成本陡增,海外3A游戏开发成本更是几亿美金起跳,国内也涌现过...

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