美团、京东关键一役:即时零售的短期激战与长期博弈

经济观察报
Yesterday

4月24日下午5点,广州的天突然黑了下来,一场雷暴将至。正在等单的阿飞接到京东秒送系统后台发出的“免罚通知”:未来两小时内完成的订单,到店和送达超时15分钟内均免罚,接单后30分钟内需要到店取货,无需申诉。阿飞本是美团的众包骑手,见最近京东外卖爆单,于4月21日转至京东秒送。为了更高的收入,他选择接受比之前更复杂的那些“条条框框”。像阿飞这样的骑手还有很多,京东秒送App上的“骑士装备”已经卖断货...

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