在中国运动品牌加速全球化布局的浪潮中,安踏集团(下称“安踏”)再次掷下关键一子——收购德国知名户外品牌Jack Wolfskin(下称“狼爪”)。这一动作不仅标志着安踏加码户外赛道,也折射出其从中国领先迈向世界级体育集团的“野心”。近年来,从FILA的逆袭到亚玛芬(Amer Sports)的鲸吞,安踏通过资本运作不断扩充品牌版图,此次将狼爪纳入麾下,背后的商业逻辑是什么?面对北面、始祖鸟等巨头的...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.