Skechers Says It Can't Predict Trade-War Impact, Pulls Outlook

Dow Jones
25 Apr

Sneaker maker's executives cite 'macroeconomic uncertainty stemming from global trade policies'.

Shares of Skechers USA fell 7% in premarket trading on Friday after the comfort-footwear maker reported first-quarter sales that missed Wall Street's estimates and withdrew its outlook for this year, as the U.S.'s global trade war upends plans for corporate America.

"Due to macroeconomic uncertainty stemming from global trade policies, the company is not providing financial guidance at this time and is withdrawing the annual 2025 guidance provided in our earnings release on Feb. 6, 2025," Skechers said in a statement.

In February, Skechers said it expected full-year sales of $9.7 billion to $9.8 billion, with earnings per share of $4.30 to $4.50.

The company on Thursday reported first-quarter adjusted earnings per share of $1.17, in line with FactSet analyst estimates, on revenue of $2.41 billion, which was below forecasts for $2.43 billion.

As with some other sneaker makers, Skechers is vulnerable to any protracted trade battle with Asian countries like China and Vietnam. In its most recent annual report, Skechers said "substantially all" of its sales last year came from shoes made outside the U.S., with "most" made in those two nations.

China in particular has been a target of President Donald Trump's tariffs, which are intended to encourage companies to make more items domestically and help the U.S. negotiate more favorable trade deals with other nations. The U.S. has set an import tax of 145% on China, although Trump on Tuesday said that rate would eventually "come down substantially, but it won't be zero."

Skechers, in its earnings release Thursday, said the company had "significant growth opportunities in China," with plans to keep investing in expansion there.

Chief Executive Robert Greenberg, in that release, also said "we continue to see broad-based global demand." And he said new products, like its slip-on shoes, would help it stand out as tariffs, on top of higher costs of living, make shoppers more selective about purchases.

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