新浪科技讯 4月25日上午消息，百度Create大会现场，百度创始人李彦宏发布了高说服力数字人，即声形超拟真、内容更专业、互动更灵活的数字人，能在电商直播、游戏、消费等领域带来超越真人的体验。

　　李彦宏指出，高说服力数字人超越真人主要归功于百度慧播星背后的“剧本生成”能力，实现口播脚本与数字人表情、语气、动作的高度融合，以及顺畅的情绪转折和动作切换，表现“超拟真”。另外，高说服力数字人还具备“AI大脑”，能根据直播间实时热度和转化情况，灵活调度助播、场控、运营等角色共同促进转化，譬如适时切换镜头画面、调度图片、视频素材，真正实现了一个人就是一个营销团队。

　　目前，百度慧播星已上线“一键克隆”功能。用户只需录制一条最短2分钟的直播视频上传训练，即可拥有自己的专属数字人。（文猛）

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