4月28日消息,随着AI问答产品的兴起,广告行业正在探索新的商业模式。谷歌曾被誉为“纯粹的搜索引擎”,承诺提供无广告的体验,但广告如今已成为其主要收入来源之一。然而,ChatGPT等对话式AI的出现,对谷歌基于链接的广告模式构成了重大挑战。据《金融时报》报道,广告集团和技术初创公司正在积极开发新工具,帮助品牌确保广告出现在由AI生成的回复中。例如,Profound和Brandtech公司已进入这一...
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