在全球汽车产业加速向电动化、智能化转型的浪潮中,中国市场正以前所未有的速度重塑行业格局。作为全球最大的汽车市场,中国不仅是销量高地,更是技术创新的前沿阵地。对于深耕中国市场六十余年的丰田而言,如何在“继承”全球品牌基因的同时,实现“进化”以贴近中国市场的新需求,成为其能否延续辉煌的关键命题。2025年上海车展上,丰田以“立全球更中国”为主题,首次系统性地展示了其本地化战略的“五大维度”——管理、...
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