上海车展的镁光灯下,李斌坐在乐道L90前备箱里悠然垂钓。钓竿轻甩的瞬间,舆论的惊涛骇浪也扑面而来。这场精心策划的“场景化营销”,引发了很多网友的疯狂吐槽。当“李斌钓鱼车”成为热议话题,蔚来七年累计亏损超千亿的暗流也在涌动。1. 车里钓鱼惹群嘲蔚来旗下的乐道品牌,在北京车展上推出一款全新旗舰SUV——乐道L90。作为一款面向家庭的大型纯电SUV,乐道L90有很多可以营销的卖点,比如900V高压架构、...
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