新浪科技讯 4月29日上午消息，近日，根据香格里拉官网信息，原阿里巴巴集团首席营销官董本洪，被任命为香格里拉集团CMO，兼中国区CEO。据悉，董本洪于2025年加入香格里拉集团，担任集团首席市场营销官兼中国区首席执行官。作为集团首席市场营销官，他负责领导集团市场营销与传播事务。

　　董本洪曾先后任职于阿里巴巴集团、VML中国、宝洁、信超媒体和欧莱雅等知名企业。他曾主导打造“淘宝造物节”和“天猫双11全球购物节”。他还成功促成阿里巴巴与国际奥委会的战略合作，使阿里巴巴成为首家跻身奥运合作伙伴行列的互联网企业。（罗宁）

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