小米集团-W(1810.HK):汽车篇-新消费定义高端豪华 方法论支撑车攀巅峰

长江证券
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“悦己”新消费理念助力SU7 初探成功,YU7有望成功复刻20-30 万价格带轿车持续扩容,SU7 定位精准,同时立住品牌中高端调性,上市即爆款。“悦己”新消费理念强化,SU7 以外观、防晒等个性化直击新消费需求,以优异产品力做基础,以售后和持续的情绪价值做支撑,SU7 销量持续领先,小米SU7 上市以来稳态月均销量为2.3万辆。YU7 定位更大市场,以SU7 为基础,叠加自身综合实力突出,有望...

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