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蜜雪集团
390.000
+3.200
0.83%
手动刷新
成交量:
3.29万
成交额:
1,280.89万
市值:
1,482.00亿
市盈率:
27.90
高:
392.000
开:
386.800
低:
385.200
收:
386.800
52周最高:
618.500
52周最低:
256.000
股本:
3.80亿
香港流通股本:
1.51亿
量比:
0.22
换手率:
0.02%
股息:
- -
股息率:
- -
每股收益(LYR):
13.980
净资产收益率:
34.72%
总资产收益率:
20.36%
市净率:
6.15
市盈率(LYR):
27.90
市销率:
4.50
数据加载中...
总览
公司
新闻资讯
公告
蜜雪冰城墨西哥首店开业,北美市场再落一子
金融界
·
02/14
“半小时200单”,蜜雪冰城、瑞幸头部品牌“杀入”地铁站
36氪
·
02/12
每日卖空追踪 | 蜜雪集团 02月12日卖空量成交8200股,卖空比例为2.18%
市场透视
·
02/12
蜜雪集团跌0.50% 股价跌破400港元大关
市场透视
·
02/12
蜜雪集团02月10日主力净流入211.7万元 散户资金抛售
市场透视
·
02/10
蜜雪集团涨1.52% 股价突破400港元大关
市场透视
·
02/10
每日卖空追踪 | 蜜雪集团 02月09日卖空量成交6800股,卖空比例为2.13%
市场透视
·
02/09
蜜雪冰城要搞大项目了
Ofweek维科网
·
02/09
国泰海通:千问加码外卖补贴 预计一季度现制饮品销售保持高景气度
智通财经
·
02/09
【券商聚焦】招银国际:两会前政策预热窗口临近 积极的消费政策有望进一步提振市场信心
金吾财讯
·
02/09
蜜雪集团跌0.40% 股价跌破400港元大关
市场透视
·
02/09
“半小时200单!”蜜雪冰城、瑞幸头部品牌“杀入”地铁站
Foodaily每日食品
·
02/09
河南7家企业荣登《2025胡润中国500强》,洛阳钼业领跑,蜜雪冰城增速亮眼
ITBEAR科技资讯
·
02/06
蜜雪集团发布招聘信息或建雪王主题乐园 IP将登卫视春晚火爆出圈
深圳商报·读创
·
02/06
茶饮第一股,彻底凉了!
木棉财经
·
02/06
千问开启新年送奶茶活动 部分茶饮股走高 古茗(01364)涨4.8%
金吾财讯
·
02/06
港股异动 | 部分新消费概念强势,名创优品涨超5%,毛戈平、卫龙美味涨3%
老虎资讯综合
·
02/05
新消费概念走高 巨子生物(02367)涨6.04%
金吾财讯
·
02/05
蜜雪冰城做主题乐园,能做明白吗?
迈点
·
02/05
瑞幸、喜茶、蜜雪冰城都在跟……茶咖赛道要变天了?
红餐网
·
02/04
更多
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11:13","pubTimestamp":1771038786,"startTime":"0","endTime":"0","summary":"当地时间2月12日,蜜雪冰城墨西哥首店在该国首都墨西哥城的宪法广场正式开业,吸引了大量民众排队购买。小红书平台截图2025年12月底,蜜雪冰城美国洛杉矶店、纽约店相继开业。目前,蜜雪冰城已开放海外16个国家和区域的加盟权限。从2018年越南首店起步,到2025年进军中亚市场,再到如今登陆北美市场,蜜雪冰城的出海步伐不断加快。接下来,蜜雪冰城还将进一步拓展拉美市场,品牌计划于2026年3月在巴西圣保罗购物中心开设首家门店。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260214143840a4a38785&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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16:30","pubTimestamp":1770885027,"startTime":"0","endTime":"0","summary":"蜜雪集团北京时间02月12日,跌3.05%,卖空量成交8200股,较上一交易日减少12.77%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹;长期结合基本面恶化则预警下行风险。需注意其局限性:卖空行为包含对冲需求,未必单纯看空;机构可能通过衍生品做空未体现在数据中,且散户跟风易扭曲信号。股市有风险,请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260212163335a49b9eec&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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09:31","pubTimestamp":1770859883,"startTime":"0","endTime":"0","summary":"2026年02月12日早盘09时31分,蜜雪集团股票出现异动,股价快速下挫0.50%。截至发稿,该股报398.200港元/股,成交量300股,换手率0.00%,振幅0.00%。资金方面,该股资金流入0港元,流出7.964万港元。蜜雪集团股票所在的非酒精饮料行业中,整体跌幅为0.05%。其相关个股中,友宝在线、中国食品、沪上阿姨涨幅较大,振幅较大的相关个股有友宝在线、沪上阿姨、古茗,振幅分别为3.00%、1.43%、1.29%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260212093124a6f10307&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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蜜雪集团股价涨1.93%,报收402.00元,成交金额1.9亿元,换手率0.31%,振幅2.94%,量比1.35。蜜雪集团今日主力资金净流入211.7万元,上一交易日主力净流出133.6万元。该股近5个交易日上涨3.55%,主力资金累计净流入2725.3万元,其中1个交易日为股价下跌时净流入;近20日主力资金累计净流出1.1亿元,其中净流出天数为10日。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260210162031a492a8a8&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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13:09","pubTimestamp":1770700179,"startTime":"0","endTime":"0","summary":"2026年02月10日下午盘13时09分,蜜雪集团股票出现波动,股价快速上涨1.52%。截至发稿,该股报400.400港元/股,成交量15.9342万股,换手率0.11%,振幅2.28%。资金方面,该股资金流入3558.47万港元,流出1396.3万港元。蜜雪集团股票所在的非酒精饮料行业中,整体跌幅为0.64%。其相关个股中,巨星传奇、友宝在线、蜜雪集团涨幅较大,振幅较大的相关个股有IFBH、古茗、巨星传奇,振幅分别为3.30%、3.01%、2.82%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260210130939a6e8eca3&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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16:30","pubTimestamp":1770625827,"startTime":"0","endTime":"0","summary":"蜜雪集团北京时间02月09日,跌1.4%,卖空量成交6800股,较上一交易日减少67.77%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹;长期结合基本面恶化则预警下行风险。需注意其局限性:卖空行为包含对冲需求,未必单纯看空;机构可能通过衍生品做空未体现在数据中,且散户跟风易扭曲信号。股市有风险,请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209163752a48e5bfd&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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15:24","pubTimestamp":1770621865,"startTime":"0","endTime":"0","summary":"从种种迹象来看,蜜雪冰城可能也在筹划一个主题乐园。不过,虽然雪王IP已经算是破圈为国民型IP了,但单靠雪王恐怕还撑不起场面,目前尚不知蜜雪冰城具体是如何规划,但很显然,蜜雪冰城要搞一个大项目了。值得注意的是,蜜雪冰城招股说明书显示,其2024年前三季度品牌推广开支占收入比例仅为0.9%,远低于同业水平。因此,蜜雪冰城的雪王等IP,需要瞄准娃娃们的心才行。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209152500a48e0902&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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积极的消费政策有望进一步提振市场信心","url":"https://stock-news.laohu8.com/highlight/detail?id=2610837416","media":"金吾财讯","labels":["policyRegulatory"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2610837416?lang=zh_cn&edition=fundamental","pubTime":"2026-02-09 13:22","pubTimestamp":1770614557,"startTime":"0","endTime":"0","summary":"金吾财讯 | 招银国际表示,恒生消费指数开年至今 上涨 8%,主要由高弹性可选消费板块拉动,潮玩、黄金珠宝等细分领域表现亮眼。政策端,九部门印发的《2026“乐购新春”春节特别活动方案》明确加大以旧换新补贴力度,有望进一步提振耐用品消费需求。两会前政策预热窗口临近,积极的消费政策有望进一步提振市场信心,与需求端形成共振,为板块表现提供有力支撑。","market":"sg","thumbnail":"https://static.szfiu.com/news/20250109/MjJmNDVlM2IxNTc1MzAyMDFjYTFhODQyNzEzMTQ0NzU5OA==.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20250109/MjJmNDVlM2IxNTc1MzAyMDFjYTFhODQyNzEzMTQ0NzU5OA==.jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"1974776","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"policyRegulatory","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0588546209.SGD","LU0348767384.USD","01318","00325","BK1224","01364","LU0231483743.USD","LU0345776255.USD","LU0499858438.USD","BK1213","SGXZ90724238.SGD","LU0593848301.USD","BK1246","LU1770036033.HKD","LU0307460666.USD","LU0359201885.HKD","LU0611395673.USD","LU0164880469.USD","IE0034224299.USD","LU0348766576.USD","LU0823426308.USD","BK1249","02367","BK1207","LU0871576103.HKD","SG9999002950.SGD","SG9999004311.SGD","SGXZ86797644.SGD","09992","02555","SGXZ62798434.SGD","LU0149721374.USD","LU0327786744.USD","LU1481107354.HKD","LU0823426480.USD","LU1023057109.AUD","LU0359202008.SGD","SG9999001069.SGD","LU0572944931.SGD","SG9999001051.SGD","BK1233","LU0039217434.USD","02150","LU0164865239.USD","LU0359201612.USD","02589","09896","02097","LU0345775950.USD","06181"],"gpt_icon":0},{"id":"2610166918","title":"蜜雪集团跌0.40% 股价跌破400港元大关","url":"https://stock-news.laohu8.com/highlight/detail?id=2610166918","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2610166918?lang=zh_cn&edition=fundamental","pubTime":"2026-02-09 09:39","pubTimestamp":1770601146,"startTime":"0","endTime":"0","summary":"2026年02月09日早盘09时39分,蜜雪集团股票出现异动,股价大幅下挫0.40%。截至发稿,该股报398.400港元/股,成交量3.24万股,换手率0.02%,振幅1.35%。资金方面,该股资金流入209.088万港元,流出835.258万港元。蜜雪集团股票所在的非酒精饮料行业中,整体涨幅为0.58%。其相关个股中,东鹏饮料、巨星传奇、农夫山泉涨幅较大,振幅较大的相关个股有东鹏饮料、沪上阿姨、IFBH,振幅分别为4.40%、4.34%、3.73%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209093906a48cdcfa&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, 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08:11","pubTimestamp":1770595877,"startTime":"0","endTime":"0","summary":"与此同时,蜜雪冰城、Manner、比星咖啡、Tims天好咖啡等品牌也都在加速布局地铁点位。以瑞幸广州地铁陈家祠站店为例,据报道,其工作日早高峰时段极为繁忙,半小时内订单量时常突破两百杯。4锁定“顺路经济”品牌对“便利”的理解深化瑞幸、蜜雪冰城等品牌集体扎进地铁站,背后是品牌在传统商圈内卷下,对高效、稳定且更具性价比流量入口的战略性抢占。目前部分站点商铺出租率接近100%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209083845954056ab&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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18:21","pubTimestamp":1770373270,"startTime":"0","endTime":"0","summary":"胡润研究院最新发布的《2025胡润中国500强》榜单显示,河南省共有7家企业成功入围,总估值达9670亿元。其中,洛阳钼业以3550亿元的估值位列全国第27位,首次跻身榜单前30强,成为河南企业中的领跑者。河南食品行业巨头双汇自2021年起便以其母公司万洲国际作为统计对象,列入港澳台企业类别。在《2025胡润中国500强》榜单中,万洲国际以1010亿元的估值排名第147位,增幅达38%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260206191050a6db5eb6&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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17:17","pubTimestamp":1770369448,"startTime":"0","endTime":"0","summary":"近日,记者在BOSS直聘上查阅到港股上市公司蜜雪集团(02097.HK)集中发布主题乐园相关核心岗位,引起市场对于蜜雪集团要自建主题乐园的猜测,预测公司或推进雪王IP线下场景化落地。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202602063644174379.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4136","BK1587","LU1487256676.USD","BK4588","IP","02097","BK1233","LU1169589451.USD","LU1169590202.USD","LU1481600234.SGD","IE00B3T34201.USD","LU1481599808.USD","LU2463526074.USD","BK4585","BK1616"],"gpt_icon":0},{"id":"2609517132","title":"茶饮第一股,彻底凉了!","url":"https://stock-news.laohu8.com/highlight/detail?id=2609517132","media":"木棉财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2609517132?lang=zh_cn&edition=fundamental","pubTime":"2026-02-06 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部分茶饮股走高,古茗(01364)涨4.8%,茶百道(02555)涨1.87%,蜜雪集团(02097)微涨0.05%。据报道,今日上午,千问开启新年送奶茶活动,访问人数短时间内激增。查询发现,多家奶茶门店因单量过多,已经选择临时闭店。","market":"fut","thumbnail":"https://static.szfiu.com/news/20241108/ZDQyZmM0MDNhYTRlOWFhOWE0NDBjZGFmOTc4ZmU3NDQzMjc2MzA4MTk4NA==.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20241108/ZDQyZmM0MDNhYTRlOWFhOWE0NDBjZGFmOTc4ZmU3NDQzMjc2MzA4MTk4NA==.jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"76570afcf910382b0a9f899745d54567","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"1974689","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK1233","BK1587","BK1616","LU0211977185.USD","LU2488822045.USD","01364","02097","02555"],"gpt_icon":0},{"id":"1181988452","title":"港股异动 | 部分新消费概念强势,名创优品涨超5%,毛戈平、卫龙美味涨3%","url":"https://stock-news.laohu8.com/highlight/detail?id=1181988452","media":"老虎资讯综合","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1181988452?lang=zh_cn&edition=fundamental","pubTime":"2026-02-05 11:33","pubTimestamp":1770262393,"startTime":"0","endTime":"0","summary":"布鲁可、古茗涨超2%,蜜雪集团涨1.9%。","market":"hk","thumbnail":"https://static.tigerbbs.com/51337e981042d5511cda5fb33daea04f","type":0,"news_type":0,"thumbnails":["https://static.tigerbbs.com/51337e981042d5511cda5fb33daea04f"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"465f34c492d16b28650608bba94787cd","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":true,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["01318","00325","09896","02097","09985","01364"],"gpt_icon":0},{"id":"2609345935","title":"新消费概念走高 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春节假期临近,新消费概念走高,巨子生物(02367)涨6.04%,泡泡玛特(09992)涨4.30%,沪上阿姨(02589)涨4.32%,毛戈平(01318)涨3.78%,古茗(01364)涨2.81%,布鲁可(00325)涨2.56%,上美股份(02145)涨2.53%,老铺黄金(06181)涨2.03%,名创优品(09896)涨2.26%,卫龙美味(09985)涨2.22%,蜜雪集团(02097)涨1.71%。华创证券认为2月迎来春节旺季,本周为春节备货关键期,节庆食品包括白酒、零食迎来明确催化,食品饮料板块成为核心关注领域。","market":"other","thumbnail":"https://static.szfiu.com/news/20250110/NmI5OTlmYjAxY2FmOGFlNWZkYjg2NDM0MTE4MzUwMDcw.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20250110/NmI5OTlmYjAxY2FmOGFlNWZkYjg2NDM0MTE4MzUwMDcw.jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"465f34c492d16b28650608bba94787cd","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"1974609","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0611395673.USD","SGXZ90724238.SGD","02589","09896","BK1616","02145","LU0231483743.USD","LU0502904849.HKD","02097","SG9999002950.SGD","BK1213","LU0211977185.USD","BK1227","LU0359201885.HKD","LU0499858438.USD","LU0531971595.HKD","LU0823426480.USD","LU0455707207.USD","LU0359202008.SGD","00325","PMRTY","SG9999001069.SGD","BK1246","LU0593848301.USD","LU0149721374.USD","LU0327786744.USD","LU0871576103.HKD","LU1023057109.AUD","BK1233","LU0348767384.USD","LU0588546209.SGD","BK1237","LU0307460666.USD","SGXZ86797644.SGD","LU0345776255.USD","01364","02367","LU2242644610.SGD","BK1224","LU0164880469.USD","MNSO","LU0164865239.USD","IE0034224299.USD","LU1481107354.HKD","LU2543165471.USD","BK1249","BK1587","LU0039217434.USD","LU0572944931.SGD","LU0359201612.USD","SG9999004311.SGD","06181","LU2488822045.USD","SGXZ62798434.SGD","LU0345775950.USD","LU1770036033.HKD","LU0823426308.USD","LU0499858602.USD","09985","BK1207","LU0348766576.USD","01318","SG9999001051.SGD","BK1544"],"gpt_icon":0},{"id":"2609311304","title":"蜜雪冰城做主题乐园,能做明白吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=2609311304","media":"迈点","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2609311304?lang=zh_cn&edition=fundamental","pubTime":"2026-02-05 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21:53","pubTimestamp":1770213180,"startTime":"0","endTime":"0","summary":"不只是瑞幸,过去两年,喜茶、奈雪、蜜雪冰城等品牌也纷纷打造旗舰店,通过高颜值空间、限定产品和沉浸式体验,重塑品牌形象。瑞幸之外,过去两年,喜茶、古茗、奈雪、蜜雪冰城、霸王茶姬……再比如蜜雪冰城,2025年,其全球总部旗舰店在郑州落地,彻底打破了“茶饮店只卖饮料”的传统边界。目前,蜜雪冰城已在济南、武汉、沈阳、乌鲁木齐、合肥、杭州、广州等省会城市落地旗舰店。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260204215822a6d32b99&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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