高露洁(CL)股价今日盘前大跌5.38%,引起了市场的广泛关注。主要原因在于公司在最新财报中公布了疲软的销售数据,并下调了2025财年增长预期。
具体来看,高露洁第四季度销售额同比下降0.12%至49.4亿美元,低于分析师预期的49.8亿美元。公司表示,受到消费者需求疲软的影响,旗下口腔护理、个人护理和家庭护理产品线的销售均出现下滑,尤其是在北美和拉丁美洲市场。
与此同时,为控制开支,消费者纷纷转向价格更低的自有品牌产品,加剧了高露洁在相关领域的业务压力。高管透露,为应对竞争加剧的局面,公司不得不加大对产品创新和营销方面的投资力度。
展望未来,高露洁预计2025财年的净销售额基本持平,包括外汇带来的负面影响。这一预期值低于此前华尔街分析师大约1.3%的预期增速。公司表示,在撤出自有品牌宠物营养品业务后,有机销售增长料将维持在3%至5%的目标范围内。
在上述利空消息的影响下,高露洁股价在盘前交易中大幅跳水。市场人士认为,销售疲软以及增长预期下调,加剧了对公司未来盈利能力的担忧,这也是引发其股价下跌的主因。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.