北京时间2024年11月7日,美国化妆品公司ELF Beauty Inc.(ELF.N)盘中股价大涨近20%,引发市场广泛关注。据公司公告,股价上涨主要受到公司上调2024年全年业绩展望的利好消息推动。
具体来看,ELF Beauty预计2024年净销售额将达到13.2亿至13.4亿美元,较此前预估的12.8亿至13亿美元有所增长。同时,公司预计全年调整后每股收益将在3.47美元至3.53美元之间,也超过了之前每股3.36美元至3.41美元的展望。
利好的业绩预测为ELF Beauty后市带来了更大的想象空间。近年来,该公司凭借推出价格亲民的化妆品"奢侈品复制版"战略获得消费者青睐,销售持续增长。公司产品定价仅在2美元至10美元之间,主打廉价化妆品品牌路线,很大程度上切中了消费者对价格昂贵化妆品倦怠的需求。
与此同时,ELF Beauty还在国内外加强销售渠道拓展。除与沃尔玛、亚马逊等大型零售商加强合作外,该公司的海外市场如印度等地区销售增长也十分亮眼。加之良好的成本控制,进一步提升了利润水平。展望未来,分析师认为ELF Beauty仍有较大增长潜力。
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