美团-WR的股价在今天盘中大涨6.91%,主要原因是该公司推出了大规模的营销计划,旨在推动线上线下业务的增长。
根据相关报道,美团旗下的美团点评宣布了升级版"繁盛计划",投入数百亿元人民币用于营销推广,与商户联合发力品牌营销,提高产品曝光度。同时美团还将升级"品牌卫星店"计划,为餐饮商家提供6到12个月的佣金返还,提高商家的现金流效率。此外公司还将推动数字化升级,缩短团购经营账期。
分析人士认为,这些大规模的营销投入和服务升级措施,将有助于提升美团在线上外卖、团购、酒旅等多个业务板块的客户粘性和市场份额,为公司带来长期增长动力。市场对此表示看好,纷纷买入美团股票,推动股价大涨。
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