快手(01024.HK)年货节首战:达人分销GMV按年涨59% 参与动销新商家数量增21%

阿斯达克财经
14 Jan

快手-W(01024.HK) 发布2025年快手年货节首轮战报数据显示,期间动销商家和达人的数量按年增长22%,首次参与动销的新商家数量按年增长21%。
期间,通过达人分销实现的商品交易总额(GMV)按年大幅上涨59%。其中,有近2.2万名主播在其直播间内GMV增速超过100%,成交金额突破千万级别直播间数量按年增加53%,利用短视频形式进行商品推广所带来GMV按年增长51%。(ta/k)
(港股报价延迟最少十五分钟。沽空资料截至 2025-01-14 12:25。)

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