星巴克中国区业务仍面对挑战。近日,星巴克披露截至2024年12月29日的前三个月(2025财年第一财季)的最新财报。报告期内,公司全球总收入为93.98亿美元,同比微降0.29%;归母净利润为7.81亿美元,同比下滑23.8%。星巴克全球CEO布莱恩・尼科尔(Brian Niccol)上任后,对公司进行一系列大刀阔斧的改革,主张“重返星巴克”计划,包括推翻上任CEO主张的“价格战”,取消北美市场的...
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