评论丨“一咤难求”:广东有望打造全球最具活力的“IP生态圈”

21世纪经济报道
28 Feb

本报评论员张立伟  目前,《哪咤之魔童闹海》总票房已经超过140亿元,正在不断创造新的历史。伴随“哪咤热”而来的是其IP衍生品大卖,出现“一咤难求”现象。电影周边产品生产订单正在海啸般地涌向“潮玩之都”东莞,但很多衍生品预售期都超过了60天。  线上线下的“哪咤热”再次显示出IP经济的强大活力。IP经济表现为围绕具有市场影响力的原创内容(IP)进行开发、授权、衍生品生产及全产业链运营的经济形态,...

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