星巴克中国为什么需要卖身

创业邦
16 Apr

编者按:本文来自微信公众号 “窄播”,作者:肖超,创业邦经授权转载。更晚遭遇国内实力企业的挑战,也意味着更晚推进本土化进程。而本土化,才是消费行业在成熟市场的竞争关键。2017年前后,肯德基、麦当劳先后拆分中国市场业务,引入中资投资集团、出让中国地区特许经营权;Uber也败走中国市场,将业务出售给滴滴。那时候,星巴克中国一枝独秀,在外文商业媒体上掀起了一轮“While other US ...

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