一、行业概览与增长动能1.市场规模与增速解析中国即时零售市场在近年来展现出强劲的增长态势。依据国家统计局和华经产业研究院的数据,2023-2025年期间,市场规模从6500亿迅猛增长至1.8万亿,复合增长率高达35%。这一惊人的增长速度,充分彰显了即时零售市场的巨大潜力和活力。从市场渗透情况来看,下沉市场的即时零售渗透率达到了48%。这表明即时零售模式在下沉市场已经取得了一定的市场份额,并且随着...
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