Hims & Hers Health Inc. (HIMS) shares surged 5.11% in pre-market trading on Tuesday, as the leading health and wellness platform announced two new customer-focused programs aimed at boosting customer engagement and personalization.
The company unveiled the "Hims & Hers Health Collective" and the "Hims & Hers Community Member Council." The Health Collective is an ambassador program that allows customers to connect with and support each other, share their stories, and learn about new products. The Community Member Council, on the other hand, is a select group of 15 customers who will collaborate directly with the company to provide feedback and insights on product development, services, and experiences.
These initiatives demonstrate Hims & Hers' commitment to building long-term relationships with its customers and delivering more personalized healthcare experiences. By actively involving customers in shaping the platform, the company aims to better understand and cater to their needs, potentially driving customer loyalty and growth.
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