MINISO Group Holding Limited, a global lifestyle brand, witnessed a significant surge in its stock price on October 1, 2024, rising by 7.64%. This remarkable increase was largely attributed to the opening of the company's new flagship store in Vancouver, Canada, which garnered widespread attention and excitement from consumers.

The new store, located at CF Richmond Centre in Richmond, British Columbia, is a 3,500-square-foot "pink-themed wonderland" that showcases MINISO's commitment to creating immersive and joyful shopping experiences. With its soft pink hues, playful neon elements, and interactive installations like a pink Ferris wheel and a blind box station, the flagship store aims to transport customers into a whimsical world of retail indulgence.

Beyond its visually captivating design, the Vancouver flagship offers a wide selection of around 3,000 products, including popular items like blind boxes, plushies, cosmetics, stationery, and household goods. Notably, the store features exclusive collaborations with renowned intellectual properties (IPs) such as Disney, Sanrio, BT21, Chiikawa, and Zanmang Loopy, as well as new beauty launches from brands like Black Rouge, Into You, MilleFee, and Canmake, ensuring a diverse and exciting range of offerings for customers.