Shopify (SHOP) saw its stock price surge 5.39% on Monday, as the e-commerce giant announced sweeping new artificial intelligence (AI) policies that make the technology a "fundamental expectation" for all employees. The move signals a significant shift in the company's approach to AI integration and has caught the attention of investors.

In a memo released by CEO Tobi Lütke, Shopify outlined its commitment to AI adoption across the organization. The new policies urge all staff members to treat AI as a critic, tutor, programmer, or deep researcher in their daily work. Moreover, the company plans to incorporate questions about AI usage into employee performance reviews and peer evaluations. Lütke emphasized that avoiding AI experimentation would not be a feasible long-term strategy for employees.

The market's positive reaction to Shopify's AI push suggests that investors see potential for increased efficiency and innovation within the company. By making AI a core component of its operations, Shopify aims to maintain its competitive edge in the rapidly evolving e-commerce landscape. The company has already implemented AI tools to assist merchants with various tasks, and this latest move indicates a broader, more aggressive approach to AI integration across all aspects of its business.