e.l.f. Beauty Inc. (ELF) shares plummeted over 25% in pre-market trading on Friday, following the company's disappointing fiscal 2025 outlook and softer sales trends in January driven by weakening consumer demand for cosmetics.
The Oakland-based cosmetics and skincare company significantly lowered its full-year 2025 guidance, citing softer-than-expected sales in the mass beauty retail channels during January and weaker demand due to various factors, including wildfires in Los Angeles, uncertainty surrounding TikTok's fate, and consumer concerns over inflation and economic conditions.
e.l.f. Beauty now expects fiscal 2025 net sales in the range of $1.30 billion to $1.31 billion, down from its previous forecast of $1.315 billion to $1.335 billion. Additionally, the company cut its adjusted earnings per share guidance to $3.27 to $3.32, below the prior range of $3.47 to $3.53, missing analysts' expectations.
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