Warby Parker Inc. (WRBY) stock surged 6.9% in the pre-market trading session on Thursday, following the company's better-than-expected fourth-quarter results and a new partnership with retail giant Target Corporation.
The eyewear brand reported quarterly sales of $190.64 million, beating analysts' estimates of $187.64 million. The company also announced a new shop-in-shop partnership with Target, with plans to open the first five "Warby Parker at Target" locations in the second half of 2025, and more in the coming years.
The partnership with Target is expected to expand Warby Parker's reach and make its designer-quality eyewear and vision services more accessible to consumers. According to the company, each shop-in-shop will offer products and services consistent with Warby Parker's current omnichannel experience, including glasses, sunglasses, contacts, eye exams, and vision tests.
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