Roku Inc's stock soared 5% in the pre-market trading session on Monday, as the company announced the launch of its new Roku Data Cloud product. This rally in Roku's shares highlights investor optimism surrounding the potential for this new data offering to drive additional revenue growth for the streaming platform.

The Roku Data Cloud allows the company's partners to access, analyze, and leverage Roku's proprietary TV data insights. By monetizing its valuable viewer data through this new product suite, Roku aims to diversify its revenue streams beyond just advertising and platform services.

Investors are betting that Roku's rich dataset on streaming viewership habits will be highly valuable to brands, advertisers, content creators, and other industry partners. The Data Cloud product positions Roku to capture more value from both its ad-supported and subscription video services.