Roku Inc (ROKU) shares are soaring 5.05% in pre-market trading on Monday, following a significant upgrade from Redburn Atlantic. The streaming platform company's stock received a boost after the research firm raised its rating from Neutral to Buy, setting a price target of $100.

The upgrade comes as a vote of confidence in Roku's potential growth and market position. Redburn Atlantic's bullish stance on Roku aligns with the overall positive sentiment among analysts. According to FactSet, the average rating for Roku is overweight, with a mean price target of $103.44, suggesting further upside potential for the stock.

This latest upgrade and the subsequent stock price surge highlight the growing optimism surrounding Roku's business model and its ability to capitalize on the expanding streaming market. Investors appear to be responding positively to the enhanced growth prospects, driving the stock higher in early trading. As the streaming industry continues to evolve, Roku's position as a leading platform provider could potentially lead to further gains in the future.