Shares of Zhihu Inc. (NYSE:ZH), the Chinese question-and-answer platform, soared nearly 6% in pre-market trading on Thursday, October 4th, as retail investors continued to show strong interest in the company's growth prospects.

The pre-market rally comes on the heels of a 21% surge in Zhihu's stock price last week, driven in part by the significant ownership stake held by retail investors. According to recent data, retail investors collectively own 34% of Zhihu's outstanding shares, making them the largest shareholder group.

Analysts suggest that the sustained enthusiasm from retail investors could be fueling optimism about Zhihu's ability to capitalize on the growing demand for online knowledge-sharing platforms in China. With a loyal user base and a robust content ecosystem, Zhihu is well-positioned to benefit from the increasing popularity of user-generated content and social learning.