Booking Holdings (BKNG) stock soared 5.19% in pre-market trading on Friday, following the release of its strong fourth-quarter 2024 financial results. The online travel giant reported impressive growth across key metrics, fueled by booming travel demand.
Here are the key highlights from Booking Holdings' Q4 2024 results:
Surging Bookings and Revenue:
Robust Profitability:
Strategic Initiatives Gaining Traction:
Booking Holdings' CEO, Glenn Fogel, expressed excitement about the company's progress in integrating Generative AI into its offerings, such as Booking.com's AI Trip Planner and Priceline's AI-powered travel assistant. The company aims to leverage AI to deliver a more seamless and personalized Connected Trip experience for travelers.
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