Duolingo, Inc. (DUOL) saw its stock soar 5.04% in the intraday trading session on Thursday, driven by a surge in new users for its language learning app in the United States.
The surge in demand for Duolingo's services comes as the looming ban on the popular short-video app TikTok has prompted many of its users to migrate to the Chinese social video platform Xiaohongshu. As Xiaohongshu is primarily in Mandarin, users have flocked to Duolingo to learn the language.
Duolingo reported a 216% year-over-year increase in US app users, with downloads surging 36% on both the App Store and Google Play. The company has actively promoted its Mandarin lessons on TikTok itself, with videos featuring its iconic green owl mascot headed to China and encouraging users to "learn Mandarin on Duolingo" instead of moving to the country. These promotional videos have garnered over half a million likes on the platform.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。