Lady Gaga is set to electrify Singapore with four exclusive "Mayhem Tour" concerts at the National Stadium on ​May 18, 19, 21, and 24, 2025, marking the ​only Asian stop of her global tour. Organized by ​KASM and Live Nation, the event is projected to draw ​over 200,000 attendees, with ​60% comprising international visitorsfrom markets like Japan, Australia, and Southeast Asia.

This mirrors the "celebrity economy effect" seen during ​Taylor Swift’s 2023 Singapore concerts, where six sold-out shows injected ​S400million in economic impact, amplified by her ​Asia-exclusive status and stronger regional fan engagement.

Dr. Natt Srinara, a marketing lecturer at EHL Hospitality Business School, expects Lady Gaga’s four-night concert in May — her first performance in the city-state in 13 years — to generate SGD100m to SGD200m in tourism receipts, compared with estimates of at least SGD300m for Swift’s six-night concerts in March last year.