BALLYS CORPORATION (BALY) stock plummeted 23.53% in Wednesday's intraday trading session, following the company's disappointing Q4 sales results that fell short of market expectations.

For the fourth quarter, BALY reported sales of $580.4 million, missing the analyst consensus estimate of $599.14 million by 3.13%. The sales figure also marked a 5.11% decrease compared to the same period last year.

The significant sales miss and year-over-year decline in revenue likely spooked investors, resulting in the sharp sell-off in BALY shares. The company's Q4 earnings report, which was released after the market close, will provide further insights into the factors behind the lackluster sales performance.