Stock Track | Columbia Sportswear Plunges 7% in Pre-Market on Disappointing Guidance, Q4 Misses

Stock Track
02-05

Columbia Sportswear (NASDAQ: COLM) stock plummeted 7.06% in pre-market trading on Wednesday, following the company's mixed fourth-quarter results and disappointing guidance for the upcoming year.

In the fourth quarter of 2024, Columbia Sportswear reported revenue of $1.1 billion, up 3.5% year-over-year but missing Wall Street's expectations. Earnings per share came in at $1.80, falling short of the consensus estimate of $1.94.

The company's outlook for 2025 also failed to meet analysts' projections. Columbia Sportswear forecasted full-year revenue growth of 1% to 3%, translating to a range of $3.44 billion at the midpoint, which fell short of estimates by 1.4%. Additionally, the company's earnings per share guidance for 2025 was between $3.80 and $4.15, missing expectations by 8%.

While Columbia Sportswear experienced challenges in its home market, with US direct-to-consumer sales declining, the company saw strong momentum in international markets. China and Europe were particularly bright spots, with China net sales rising by mid-teens percent and Europe direct net sales growing by high-teens percent in the fourth quarter.

The company also highlighted its ongoing efforts to position itself for future growth through its ACCELERATE Growth Strategy, which aims to elevate the brand and attract younger consumers through refreshed marketing and product innovation. Additionally, Columbia Sportswear returned $318 million to shareholders through share repurchases and paid approximately $70 million in dividends.

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