Kuaishou Technology said artificial intelligence is what will drive users to its video platform after posting its slowest quarterly sales growth since its 2021 listing.
AI is the “core engine that will drive our platform to create more value” for its commercial ecosystem while achieving traffic growth, the Tencent-backed internet company said in an exchange filing.
Newer models and AI-generated content have increased both time spent and user engagement, making the platform more lucrative for marketing spending. Average daily spending targeting such content exceeded 30 million yuan ($4.1 million) in the last three months of 2024.
“Kuaishou remains well-positioned to push further into profit in 2025, though economic headwinds, rising R&D investment and intense e-commerce remain risks to margins,” said Bloomberg Intelligence analysts Robert Lea and Jasmine Lyu.
Fourth-quarter revenue rose 8.7% to 35.4 billion yuan, meeting the 35.7 billion yuan estimated by analysts. Its new video-generation tool — Kling AI — generated more than 100 million yuan in cumulative revenue through February of this year since its launch late last year.
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