NIU Technologies, the leading provider of smart urban mobility solutions, saw its stock soar 6.99% in Monday's intraday trading session. This surge can be attributed to the company's announcement of launching a nationwide direct-to-consumer (D2C) sales platform for its electric off-road and on-road dirt bikes, the XQi3 Wild and XQi3 Street.
Through the NIU Moto Sales Platform (NMSP), customers across the United States can now seamlessly shop, finance, and finalize their XQi3 purchase entirely online. The platform offers a convenient process, including real-time titling, registration, and financing options. Once purchased, the dirt bikes are shipped directly to customers or to a nearby dealer for final assembly and delivery.
This move not only expands NIU's accessibility to customers nationwide but also strengthens its existing network of over 100 dealers across the country. By integrating directly into retail sales platforms, the NMSP aims to drive online-to-offline traffic, empowering dealers to expand their customer base while providing access to NIU's cutting-edge products.
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