Shares of Zeta Global Holdings Corp. (ZETA) plummeted 5.12% on Thursday, underperforming the broader market. This decline followed an analyst downgrade and the disclosure of new risks related to the company's AI capabilities.
Barclays maintained its Equal-Weight rating on ZETA, potentially contributing to the stock's downward momentum. Analyst actions can significantly influence investor sentiment and drive price movements.
Additionally, Zeta Global disclosed a new risk in the Technology category, highlighting significant challenges associated with its AI models. The company faces uncertainties related to model design, data quality, and market dynamics, which could impact its ability to effectively leverage AI technologies.
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