Shares of MINISO Group Holding Limited (NYSE: MNSO) surged 5.24% in pre-market trading on Friday following the release of its fourth quarter and full year 2024 financial results. The Chinese value retailer's strong performance, particularly in earnings, appears to have sparked investor enthusiasm despite a slight revenue miss.

MINISO reported adjusted earnings of 2.56 Chinese renminbi ($0.35) per diluted American depositary share for the fourth quarter, significantly outperforming the FactSet analyst consensus of 2.40 renminbi. This represents a robust 20.75% increase from 2.12 renminbi in the same period last year. The company's revenue for the quarter reached 4.71 billion renminbi, up 22.7% year-over-year, although it fell short of the 4.83 billion renminbi anticipated by analysts.

The full year results for 2024 further underscored MINISO's strong performance. The company reported a 22.8% increase in annual revenue to 16.99 billion renminbi ($2.33 billion). Notably, MINISO's overseas expansion strategy showed signs of success, with revenue from the MINISO brand in overseas markets growing by 41.9% compared to the previous year. The company also achieved a record high gross margin of 44.9% for the full year, driven by eight consecutive quarters of growth.