Yum Brands Inc. (YUM) shares soared 5.7% in pre-market trading on Thursday, February 6, 2025, following the company's impressive fourth-quarter results and the unveiling of its new artificial intelligence (AI)-driven technology platform, Byte by Yum!.

The fast-food giant reported an adjusted earnings per share (EPS) of $1.61 for the fourth quarter, exceeding analysts' estimates of $1.60. Revenue came in at $2.36 billion, surpassing expectations of $2.355 billion. The strong performance was primarily driven by the success of Taco Bell, with its value offerings resonating well with budget-conscious U.S. consumers, leading to a 5% increase in same-store sales for the quarter.

Additionally, Yum Brands announced the launch of Byte by Yum!, a comprehensive AI-driven technology platform designed to streamline operations and enhance customer experiences across its restaurant brands, including KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill. The platform encompasses online and mobile app ordering, point of sale, kitchen and delivery optimization, menu management, inventory and labor management, and team member tools.

Notably, KFC International also contributed significantly to Yum Brands' strong performance, delivering its second consecutive year with over 2,000 net new unit openings, reflecting an 8% increase in unit growth for the quarter.

Yum Brands' CEO, David Gibbs, highlighted the company's resilience and agility, stating, "2024 again demonstrates the resilience of our business model and the agility of our world-class teams. Our twin growth engines remain strong with Taco Bell U.S. delivering same-store sales growth of 5% in the fourth quarter, meaningfully outpacing the industry, and KFC International delivering its second consecutive year with over 2,000 net new units."